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About Us


At Tactics, we believe everyone should have the opportunity to stand sideways on a board. Our mission is to provide you with the best selection of gear, shoes, apparel, and accessories to help you get outside and have fun.

With a rich history that spans over two decades, Tactics has evolved into a leading online retailer. Our journey began with a small brick-and-mortar store in Eugene, Oregon, serving the local skateboarding and snowboarding community. As our reputation for quality products and exceptional customer service grew, so did our reach. Today, we proudly serve customers from around the world, offering an extensive range of products from the most trusted brands in the industry.

What sets us apart is our unwavering commitment to our customers. We understand that you have unique needs and preferences, and we strive to meet those needs by curating a diverse selection of products that cater to all styles and skill levels. Whether you're a seasoned pro or just starting out, we have the gear and expertise to help you excel.

Our team consists of passionate individuals who live and breathe skateboarding and snowboarding, so we understand the importance of having the right equipment. Our knowledgeable staff is always ready to offer expert advice, guide you through the selection process, and address any questions or concerns you may have.

At Tactics, we also believe in giving back to the community that has supported us throughout the years. We actively sponsor and support local events, competitions, and athletes, as we believe in fostering the growth skateboarding and snowboarding at every level. We're dedicated to promoting inclusivity and diversity within the industry, creating an environment where everyone feels welcome and empowered to pursue their passion.

Thank you for choosing Tactics as your go-to destination for all things skateboarding and snowboarding.


The Launch: 1999


Launched as "Snowtraders", the name "Tactics" emerged with the addition of skateboards in early 2000.

Shawn Kilmer, 2002's "First Assault" video, WATCH NOW.


"The bottom line is that there was no plan. Which was all too apparent to us after starting. If we had a plan we probably never would have started it." -Matt Patton, co-founder


Eugene shop, 2nd & Blair, 2001

Brandon Clark, longest standing employee since 2003.  


"We felt like we were pretty smart, but we really weren’t… What we were though, is optimistic and stubborn. That kept us going late at night, just trying to figure things out." - Bob Chandler, co-founder


Eugene Shop, 6th St., 2004

Brice Niehbuhr, 2004.


"Matt saying, 'I’m done wearing a tie'. That’s what pushed us over the edge to say, let’s take the gloves off, pull our pants down or pull our pants up, whichever way it’s gonna go." - Bob Chandler, co-founder


Matt & the boys at Mt. Bachelor, 2004.

Jesse Lederer, 2005.


"When I quit my job... It really boiled down to, 'What was I going to regret more?'" - MP


Soon to be the Eugene shop and company headquarters, 4th & Lawrence, 2005.

Brice Niehbuhr, 2006.


The Core Of Tactics


Matt & Bob, 2012

The Crew, 2012


"We’ve been asked a million times, 'Why don’t you sell this or that, what do you have to lose?', but that’s not what we do. Trends will always change, but we've always stayed in our niche, which is pretty rare." -MP


Nick Propios, team rider since 2007, employee since 2009.

Brandon Clark, 2006.


"There’s something intangible that is really rewarding and fulfilling about of creating your own future. To not know what the rules say as you go forward is really kind of liberating." -BC


Caleb Grant, team rider since 2012.

Go Skate Day, WJ Skatepark , 2018


"The fact that it's snowboarding and skateboarding means a lot to us because there's passion there. We’ve always thought of ourselves as selling fun, so there’s an inherent satisfaction about working with something thats meaningful, at least to us." -BC


BC, Mt. Bachelor Selfie, 2019.

Playing hookie on a pow day, 2019


Our Shops


Tactics stores offer a selected mix of the best in snowboarding and skateboarding gear, shoes, clothing, and accessories.

Eugene skate and snowboard shop


Bend skate and snowboard shop


Portland skate and snowboard shop